No one is a more effective speaker and presenter than Steve Jobs. His Apple keynote presentations have garnered a cult like following among the technology crowd. Steve's presentations are often used to announce new products or changes to existing products. The results have boosted Apple's sales and helped build consumer loyalty.Carmine Gallo has studied Steve's presentations extensively and has now authored a book detailing why these presentations are so successful and steps you can take to make your presentations and speaking more effective. This book can be of assistance if you only speak occasionally or if you address large crowds on a regular basis.
I learned quite a bit from reading this book. I will be the first to admit that my public speaking skills are somewhat lacking. I have taken several tricks from this book to help me improve my skills. One of the most startling things I read was at the beginning of the book. Plan in Analog was the name of the chapter and the main point was that our brains seem to function more creatively when we are throwing ideas down on paper first. There was also a section about bullets being a bad thing for presentations, unfortunately, bullets are a must in my current job.
The book is very organized and it is easy to follow the topics that are presented. There are numerous examples from Steve's presentations to illustrate the points being introduced. The most important thing you can take away from this book is the concept of demanding excellence. You must set the bar very high and demand that others strive to reach your level.
About the Author:
Carmine Gallo writes a bi-weekly column for Businessweek.com and has been a featured contributor to several other major websites including MSNBC, Military.com, Always On, AOL, and Yahoo finance. Gallo personally coaches leading executives for keynote speeches, media interviews, product launches, and book tours.
I received a review copy of this book from Julie over at FSB Associates.
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